Digital Marketing Manager

ABOUT US

Founded in 2013, Healios is a leading specialist digital healthcare company working to empower patients and families affected by mental health, autism and ADHD conditions to support long-term outcomes and wellbeing. Our mission is to bring exceptional healthcare to anyone, anytime, anywhere.

Healios is pioneering the world’s first digitalisation of NHS Mental Health Trust outpatient services, covering multiple complex specialist assessment and psychological intervention services. By digitising entire clinical pathways, we enable children, adults and their family members to receive and seamlessly transition between clinical services from the comfort of their home. By blending the best of technology, design, specialised clinical expertise and a personal human connection, Healios is transforming the experience of how care is accessed and received to help patients and families lead a better quality of life.

We are a workplace that knows our people are our most important asset. We are committed to making Healios a place where employees can be themselves, do their best work, and thrive. We’re a culture of innovators and achievers and we’re happiest when we’re creating the future. We are an organisation that empowers our exceptional talent to make a real difference not only in reshaping how mental health and neurodevelopment services are delivered across the UK, but also in the lives of those individuals and families who need our support.

THE CHALLENGE

The Digital Marketing Manager is responsible for facilitating the planning, creation, implementation and monitoring of the digital marketing efforts through various online platforms, including the company website, direct email and social media. You will work collaboratively with a wide range of internal and external stakeholders to co-design awareness, acquisition, conversion, retention and growth optimisation plans for B2B and B2C which support our mission and strategic goals. 

WHAT WE WILL PROVIDE FOR YOU

• A collaborative culture where curiosity creativity, experimentation and innovation are fostered

• A highly motivated and energetic cross functional team including sales, marketing, design, product,

  UX and clinical with access to customers and patients to uncover insights, needs and drivers

• Autonomy & accountability to develop initiatives and co-design campaigns which increase brand

  awareness, customer acquisition, retention and growth across all digital channels, paid and organic

• Opportunities to grow and further develop your professional interests

• A culture that challenges the status quo in pursuit of providing exceptional healthcare and an

  unrivalled experience for the patients and families we support

  WHAT YOU WILL BRING TO HEALIOS & WHAT YOU WILL BE INVOLVED IN

• A curious mind-set with the courage and conviction to take calculated risk as you continuously strive to challenge the status quo and identify ways to improve everything you do

• Experience working in a fast pasted environment where customer acquisition, retention and value growth is key

• Track-record of 3+ years of digital marketing success that you personally delivered, preferably within healthcare B2B and B2C environments of running campaigns using a wide range of channels such as social media, email campaigns, Adwords and advertising evidenced through quantitative and qualitative measures

• Excellent knowledge of PPC, SEO, social media, brand advocacy, influencer champions/groups, loyalty campaigns, Content Management Systems and analytics tools

• Design and implement A/B tests across website, social and other digital channels as part of campaign and message development for maximum awareness, acquisition, conversion, retention and growth and NPS optimisation

• Clear and articulate communicator, able to take complex data or processes and translate them into clear, easy to understand messages which can be communicated across all levels of the business

• Assist in the creation and execution of digital strategies for the business

• Plan, monitor and analyse on social media, search engines and online platforms. Through analytical

  reporting and processing, you will drive the development of prospects to conversion 

• Talented writer with the ability to confidently adopt different tones of voice for different audiences whilst ensuring consistent alignment with the brand and key messages

• Meticulous attention to detail and ability to work with a high level of accuracy

• Collaborative approach but also able to work autonomously

  Great TO HAVE

• Working in start-up or triple digit growth organisations

• Experience of working within health technology industry selling digitally enabled or SaaS solutions

  For more information, contact us on: Email: Dan@lifesciencepeople.co.uk  Tel: 07825707367